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giada 2017 f/w advertising campaign

the giada fall winter 2017 advertising campaign explores the delicate and poetic balance between nature and self.

photographed by inez and vinoodh, the giada woman - embodied here with a quiet confidence by frederikke sofie - is depicted amongst a serene and muted landscape set against a pale blue sky.

throughout, a gentle dialogue emerges between the topography and the collection itself, a study in contemporary elegance and minimal refinement.

it is within this new landscape, one borne of constant evolution, that the giada woman is at home; engaged by the surrounding world, seeking balance, and longing to discover more.

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