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giada 2018 spring summer fashion show: blossoms within art collections of the century

september 25, 10:30a.m., milan time, 

giada presents its brand new aesthetic inspiration 

inside one of the most renowned galleries in italy, pinacoteca di brera.

giada turned the century-old palace of art into a modern show location, which is designed and set up by the architectural master giuseppe silvestrin. the show area is decorated with two baroque columns and surrounded by numerous marvelous painting masterpieces, creating a beautiful illusion of twisted space and time.




it is a story of art exploration.

the visual experiments in the blueprints by susan weil and josé betancourt serve as the “incipit” of gabriele colangelo’s aesthetic exploration for giada’s spring-summer 2018 collection.



subtle colors and delicate prints are redefining the feminine elegance.

landscape and botanical portraits emerge from staggered, primary-blue-tinged photo images and become the icon of the collection, building a precious imaginary world. the tones are pure, whispered. greys and white hold the stage and gradually make room for diffused tones. yellow, pink or green is diluted with a touch of white and melds with the warmth of paprika into a picturesque colour gradient.



silhouettes develop vertically and are built on flowing, fluid lines.

colour gradients enhance the vertical development. skirts fall below the knee or just above the ankle. trousers are soft, with movement created by a side “wing” and a slit detail that reveals a glimpse of the shoes. the outerwear is extra-long and rounded at the shoulders.




the aerial materials come to life with each step and enhance the sophistication of the techniques used.

light fabrics like fluid crepe and wool/silk blends are coupled, creating a double-faced effect on the “wing” that trims the flowing, loosely fitting trousers. architectural pleats run down the skirts offering glimpses of colour. in coats - no matter how rigorous - they add movement, while in the luxurious tunic dress they define the line. and skirts are literally invaded by them, marked with irregular nappa stripes. openwork flat ribs rhythmically accent the knits and define trouser seams, trimmings and hems, while in some pieces the glazing effect adds lustre to the surface and makes them pleasant to touch.



accessories, and jewellery in particular, also undergo a botanical metamorphosis.

floral elements and stylized leaves are reinterpreted through a resin casting process that imitates hard stones. an integral part of the garments, they evolve with them, fastening dresses and coats on the back, securing pleats, becoming cuff-links, or even rising on coats into a precious “ramage” that gives life to the organic prints featured in a portion of the collection.



giada celebrates its relationship with the art world, which has always inspired the brand’s design aesthetic.

two never-before-published letters by writer alessandro manzoni were donated to the braidense national library during the presentation of the spring-summer 2018 collection inside the brera picture gallery in milan, which opened up exclusively for the event. one is a signed letter to filippo guenzati dated lesa, 26 april 1850, and the other a handwritten letter to paolo fusi dated milan, 14 august 1855. the symbolic contribution was a way to reaffirm the designer’s love of the arts and italian culture. the donation, in fact, is a significant and very valuable enhancement to the library’s manzonian fund, also in view of the upcoming publication of the writer’s collection of letters.



图26 – 图35依次往下按顺序排版


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